Own the authentic
JE SUIS HEUREUSE / Collection 2020
Written by Ryo Ishiyama
2020年2/2
Founder CEO / Hair Designer : RYO ISHIYAMA
Chief Make up Artist : RIE YOSHIZAWA
Chief Hair Designer : RISA OKOCHI
Hair Stylist : TAKEKI
From 2020, we will announce a collection on the theme and thoughts of the year. And this is the first one. Now we have included in this work that we think as humans involved in beauty and where we wan to go.
Own the authentic
本物を所有する
That is our theme this year. We will capture the happiness of each by continuing to strive for the real thing as a hairdresser, hair and makeup, as a salon, as a team. And we want to to expand the circle of happiness by processing enough power to give it to many people.
The biggest event of this year is the Tokyo Olympics. Players who have always faced themselves for this time will gather in Japan from all over the world. It goes without saying that at the same time, many people from all over the world visit Japan to share this celebration. So, we also expressed our will in four scenes, takingin such popular trends.
ALL 4 SCENE
TEAM
NEO NOSTALGY
CITY WALL
SUSTAINABLE FEELING
SCENE-1 TEAM
Hair makeup team called JE SUIS HEUREUSE
WE have something we always care about. WE will continue to strive our imagined happiness while respecting each other’s views of work and ideal life. In this scene, in order to replace our unique members with models, we collect several models with completely different images and create works that symbolize the team. The location is Tokyo, where our activities are based. Especially this time, we shot in Shibuya, the city that will be the future of Tokyo.
Founder CEO / Hair Designer : RYO ISHIYAMA
Chief Make up Artist : RIE YOSHIZAWA
Chief Hair Designer : RISA OKOCHI
Hair Stylist : TAKEKI
SCENE-2 NEO NOSTALGY
The one that connect Shibuya with the past.
From 2019 to today, we feel that Shibuya is the most dramatically evolving city in Japan. I short, this scene links such a city with our ambition. We believe that what is now categorized as a nostalgic side, combined with like Reiwa Ism, will create new charm. And we feel that the people who have the new common sense are the forefront of that. Although it is new common sense,it is cooperative, flexible, and genuine. In 2020, we will continue to envolve while aiming to have everyone evaluate.
Founder CEO / Hair Designer : RYO ISHIYAMA
Chief Make up Artist : RIE YOSHIZAWA
SCENE-3 CITY WALL
Team that keeps looking ahead of the times and
creates Japan’s largest city and a new era.
We believe that challenging and learnning, these two are always growing people. In City Wall scene, Takeki who always keeps challenging and producing results and has received much support from customers was in charge of the hair. One of his new challenges was his debut as a stylist and his participation in medium-aged creation shoot. JE SUIS HEUREUSE believe that he will continue to influence many people as a person who will take on a new era repeating such a challenges and learning.
Founder CEO / Hair Designer : RYO ISHIYAMA
Chief Make up Artist : RIE YOSHIZAWA
Hair Stylist : TAKEKI
SCENE-4 SUSTAINABLE FEELING
Coexistence with nature and wide-ranging sensitivity approval
In the world fashion industry, the mode of the flower motif was blooming pretty on the runway. And the beauty industry receives a little healty and dry texture. The use of natural colors and soft clarity is beginning to attract attention. And we feel that interest in enviromental issues is growing. In fact, some manufacturers are working to make color tubes reusable. Meanwhile Risa Okochi always puts antennas on overseas collections and trends and proposes seasonal designs to custoers. She has shaped the Sustainable Mind in this scene. She selects models who have participated in Paris collection as models and she expresses the mood of the season with a wide range of sensitivity.
Founder CEO / Hair Designer : RYO ISHIYAMA
Chief Make up Artist : RIE YOSHIZAWA
Chief Hair Designer : RISA OKOCHI
2020
Like athletes, we take care of their own physical and health aspects and take seriously the results. That is our mind now. In order to put it into the work, we decided that the visual theme is sporty this time. In addition, as we mentioned in the team scene, we planned and advanced this collection by incorporating diversity elements into model casting.
Various industries are facing to make the life of things, the life of nature, and the life of the earth sustaineble. In today’s world where there are a wide variety of ways of living and ideas, as we are working to make that trend a positive tailwind, we want to start by putting that air into our work as a technician, and as a designer.
Although it is a still a small team, we will continue to strive to spread the happy mood while making the real thing sustainable. Thank you very much in the future.
JE SUIS HEUREUSE FOUNDER CEO / Hair Designer RYO ISHIYAMA
Founder CEO / Hair Designer : RYO ISHIYAMA
Chief Make up Artist : RIE YOSHIZAWA
Chief Hair Designer : RISA OKOCHI
Hair Stylist : TAKEKI
Sapport
RYUKI KUSAZAWA
YURIKA NAGAOKA
Photo : IVANA
Stylist : YUKA OKUMURA
Model : AMELIE KIYOMI
Model : SYUNYA AMEMIYA
Model : CAIRA